VisCap makes direct private equity investments in media and consumer products seeking growth capital.

VisCap first identifies companies that have well-defined business models, with defendable traction, and evidence that the business is poised for significant growth. Companies are then further screened to assess the extent to which they currently employ, or have the potential to employ, bottom line enhancing corporate responsibility strategies yielding significant social and environmental returns.

VisCap looks for, and builds, management teams made up of industry veterans. VisCap believes it is necessary to work intimately with management and leverage its network of resources, in order to incrementally see through each investment to an exit in the medium-term at multiples enhanced by value built on corporate responsibility.